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When it comes to teaching marketing, projects are essential to test your high schoolers’ ability to apply the skills they’ve learned in class. Marketing is an industry built around creativity, after all, and the right creative project will exercise your students’ marketing skills in a way a test never could.
But it can be frustrating to scour the internet looking for the best marketing project. Where do you go to find the right projects for your high schoolers to work on? What are the best ones out there? What projects do other business teachers swear by?
As a business education curriculum developer, we’ve heard these questions hundreds of times from marketing teachers. In response, we’ve developed a list to help teachers find the best marketing projects for their needs.
In this article, you’ll discover 4 of the best places to find marketing projects for high school students:
- Marketing Bundle from Gavin Middleton
- Marketing Project from Mr. George’s Academics
- Resort Marketing Bundle from Business Girl
- Social Media Marketing Bundle from Business Girl
By the end of this article, you’ll better understand each of these marketing projects so that you can choose the right one for your high schoolers.
1. Marketing Bundle from Gavin Middleton
TeachersPayTeachers (TpT) is an online marketplace that sells thousands of educational resources for teachers in almost any subject or age range.
Gavin Middleton is one of the most prolific vendors on TeachersPayTeachers, selling hundreds of products, many of which pertain to business and marketing education.
One of the products he sells is the Marketing Bundle, a collection of projects, lessons, and activities that provide students with a well-rounded view of various marketing concepts.
What Marketing Topics Are Included?
The Marketing Bundle contains over 500 pages of content divided into broad sections and chapters. Some of these sections--and the chapters within them--include:
- Marketing Basics
- Product Life Cycles
- Logos
- Commercials
- Product Placement
- Trends in Marketing
- Crowdfunding
- Marketing Buzzwords
- Instagram Marketing
- Digital Marketing
- E-Commerce
- Google AdWords
- TV vs. Internet Ads
- Social Media Influencers
Within each of these chapters are activities and projects pertaining to the topics at hand, making this an extensive, comprehensive resource for almost any marketing course.
Better still, the bundle was designed with semester-long courses in mind, and has enough material to cover an hour of class time every day for a semester.
Another point to consider is that Gavin Middleton provides yearly updates for this bundle. So long as you purchase the latest version, you can rest fairly assured the content within will be accurate and timely.
How Much Does the Marketing Bundle Cost?
Gavin Middleton’s Marketing Bundle costs $64.95, which is a reasonable price for the amount of content you’ll gain access to.
Who Is the Marketing Bundle Intended for?
This Marketing Bundle is intended for high schoolers and middle schoolers, specifically students in the 8th-12th grade range.
However, there have also been situations where professors who teach early university-level marketing classes have also made good use of the bundle.
Overall, if you’re a high school marketing teacher looking for lessons, activities, and projects to give your students the essential skills they need in a semester-long course, this bundle is an excellent choice.
2. Marketing Projects from Mr. George’s Academics
Mr. George is a high school humanities and business teacher at Hingham High School in Massachusetts. He has decades of experience in teaching, in addition to fields like financial services and business ownership.
Mr. George’s Academics is his teacher website, and it is filled with many of the resources he has used to teach marketing over the years.
Mr. George’s resources are all tried-and-true, and include lesson plans, student worksheets, video links, and projects that cover various marketing topics.
What Marketing Topics Are Included?
Mr. George provides dozens of pages of content separated into Word documents, PowerPoint presentations, videos, and more. He organizes these materials into 10 units:
- Intro to Marketing
- Target Markets
- Product Strategy
- Place Strategy
- Price Strategy
- Promotion Strategy
- Market Research
- Marketing Plans
- Consumerism
- Personal Branding
There are several specific marketing projects among these resources, some of which include:
- Reality TV Project - Where students create their own reality TV show and attempt to market it to their peers.
- Board Game Project - Where students design their own board game that appeals to a chosen target demographic.
- Invention Project - Where students “invent” a product designed to solve a specific problem, and then market that product effectively in a short presentation.
These materials and projects all work well when used either together or independently of one another, making them a good choice if you want to pick and choose the ones that will work best for your needs.
How Much Do these Marketing Projects Cost?
All of the marketing material on Mr. George’s Academics is free to download with no strings attached.
Who Are these Marketing Projects Intended for?
Mr. George designed his resources for his high school students, which means they’re well suited for grades 9-12.
However, it’s also possible some of the material could be adapted for middle school, too, depending on how well your students grasp it.
Altogether, if you need free projects and supplementary material to pad out your high school marketing course, then Mr. George’s Academics is a solid place to go to download what fits you best.
3. Resort Marketing Bundle from Business Girl
Business Girl is another well-known vendor on TeachersPayTeachers. She offers hundreds of products on her page that cover business-centric topics like entrepreneurship, business management, accounting, and several forms of marketing.
One helpful resource Business Girl offers is her Resort Marketing Simulation Bundle, a singular, semester-long project that students can complete as their capstone assignment for a marketing course.
In this project, students develop ideas for building their own vacation resort, planning out their vision for the resort, where it will be located, how they will conduct marketing for it, and more.
What Marketing Topics Are Included?
It’s important to note that the Resort Marketing Bundle does not include daily lesson plans to actually teach students marketing concepts. If you need marketing lesson plans, you’ll have to look elsewhere.
Instead, the Resort Marketing Bundle is intended purely as a standalone project to help students apply the marketing skills they’ve learned. Its 98 pages of content are divided into 12 individual units. Business Girl recommends completing the units in this order:
- Vision Board
- Economic Health
- Marketing Mix
- Market Segmentation
- S.W.O.T.
- Marketing Plan
- Feature/Benefit Selling
- A.I.D.A. Approach
- Selling Process Script
- Customer Relationship Management
- Magazine Ad
- Digital Marketing Website
Each of these units comes with various materials like examples, worksheets, rubrics, guide questions, and more.
While these units are designed to be completed together as a cumulative project over the course of a semester, it’s also possible to purchase individual units if you only need a few. For example, if you really love the concept of the Economic Health unit and only want to purchase that, you can.
How Much Does this Marketing Project Cost?
The complete Resort Marketing Bundle alternatively costs either $19.99 or $25.75, depending on whether there is a discount.
If you want to purchase one or more of the 12 individual units, they can vary in price. Each cost between $1-3.
Who Is this Marketing Project Intended for?
The Resort Marketing Simulation Bundle was designed for high school and middle school, particularly for grades 7-12.
However, Business Girl emphasizes that the bundle is mostly used for 11th and 12th-grade marketing classes.
Overall, this bundle is a great choice for teachers who need an in-depth final project to incorporate in their high school marketing classes.
On the other hand, if you only need a small project here or there to test your students, purchasing one or more of the individual units that compose this bundle is another possibility.
4. Social Media Marketing Project Bundle from Business Girl
Another excellent marketing project offered by Business Girl is the Social Media Marketing Project Bundle. This bundle features a collection of various projects related to social media marketing that students can complete to apply the skills they’ve learned.
For teachers looking to better engage their business students, the popularity of social media platforms among high schoolers would make these projects exciting fits.
What Marketing Topics Are Included?
While the previous bundle was designed to be completed as a single, summative assessment, the projects in this bundle are smaller and meant to be completed independently of one another.
This bundle is centered around social media marketing in particular, and its 107 pages of content are divided into 10 projects:
- 4 C’s of Social Media Marketing
- Social Media Platform Graphic Organizer and Infographic
- Social Media Trends Museum Exhibit
- The Future of Social Media Marketing
- Social Media Campaign Meeting Brief
- Creating a Social Media Campaign Proposal
- Social Media Posting Guide
- Influencer for a Day Project
- Social Media SWOT Analysis
- Consumer Privacy Practices
This bundle comes with all sorts of materials, including rubrics, activities, graphic organizers, worksheets, and more. These will vary depending on the projects within the bundle you choose to use.
The benefit of purchasing this bundle is that you get each of the projects within it that you can then pick and choose from to best fit your classroom. However, like the previous bundle, if you know you’ll only want one or two of these projects, you might be better off purchasing them individually, rather than as part of this bundle.
How Much Does this Marketing Bundle Cost?
The Social Media Marketing Project Bundle costs either $18.99 or $23.75, depending on whether a discount is applied.
However, you can also purchase the projects within the bundle individually. In that case, each project will cost you between $1.25-3.50.
Who Is this Marketing Project Intended for?
The Social Media Marketing Project Bundle is a perfect fit for high schoolers, designed specifically for grades 9-12.
Altogether, this bundle is an excellent choice if you need several small, yet engaging projects to assign your students throughout the semester.
Alternatively, you could buy the individual projects within the bundle if you don’t think you need all of them.
Need Better Business Lesson Plans?
Finding the right marketing project for your high schoolers can be frustrating. You want the best ones out there so you can be sure your students can apply their skills, but with all of the available options, it’s difficult knowing where to start.
In this article, you’ve discovered some of the best places to find high school marketing projects, ranging from smaller, individual projects, to end-of-semester summative assessments. At the very least, these options are excellent places to start to find the right projects to fit your classroom.
However, if you’re like many business teachers, you don’t just need strong marketing projects, you also need the right lesson plans in order to do them justice. To that end, check out our page on the best places to find high school business lesson plans.
This web page gives a great overview of places to find business lesson plans online, covering topics like management, economics, and, of course, marketing. By reading it, you’ll be better informed on several different curriculum providers, and gain access to valuable resources:
