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Southwest Airlines Professional Communications Certification


The Southwest Airlines Professional Communications Certification verifies individuals possess the soft skills necessary to thrive in any workplace environment.
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Meeting the Industry Need

The certification assesses industry-valued and industry-recognized standards produced by Southwest Airlines. Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet.

The certification validates the knowledge and skills necessary to communicate effectively, think critically and work with others, resulting in an employee with greater interpersonal and customer service skills. Those who earn the certification are more qualified and prepared to enter any work environment, regardless of industry interest. Additionally, the certification allows employers to identify and connect with more skilled candidates, filling gaps in the labor market and jump-starting individuals’ careers.

EXAMPLE_Southwest Professional Communications

 

In a Wall Street Journal survey (2016) of nearly 900 executives, 92 percent said soft skills were equally important or more important than technical skills. But 89 percent said they have a very or somewhat difficult time finding people with the requisite attributes.

Related Occupations

  • Human Resources Specialists
  • Meeting, Convention & Event Planners
  • Customer Service Representatives
  • Receptionists & Information Clerks
  • Executive Secretaries & Executive Administrative Assistants

Industry Standards

The certification exam consists of 100 questions and assesses knowledge and concepts from the following weighted industry standards:

english_language-svg

English Language Proficiencies
  • Vocabulary Comprehension
  • Reading Comprehension
  • Listening Comprehension
  • Writing Applications

5%

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Workplace Communication Techniques
  • Communication Etiquette
  • Components of Workplace Communication
  • Digital Communication Technologies
  • Customer Service Techniques

25%

communication_theory-svg

Communication Theory
  • Communication Processes & Models
  • Communication Styles Overview
  • Listening Process

10%

interpersonal_communication-svg

Interpersonal Communication Techniques
  • Teamwork Strategies
  • Individual Skills, Styles & Roles in Collaboration
  • Conflict Management Techniques
  • Effective Leadership Styles

20%

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Written Communication Procedures
  • Writing Process
  • Elements of Professional Writing
  • Business Letters
  • Memorandums
  • Research Process
  • Interpreting Information
  • Citing Sources

20%

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Verbal Communication Procedures
  • Presentation Strategies
  • Speech Components
  • Public Speaking Procedures
  • Extemporaneous Speaking Techniques

20%

Southwest_Pie

Optional Cert Prep

 

Optional Certification Preparation Materials

The iCEV online curriculum platform offers a variety of preparatory content and resources designed to prepare individuals to earn industry certifications.

Explore Cert Prep Materials
View Certification Study Guide

Featured Support Letters

View letters from businesses and organizations expressing their support of the certification.

About Southwest Airlines

Southwest Airlines Co. operates one of the world’s most admired airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs. By empowering its more than 55,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years of profitability for Southwest Shareholders.

"We’re confident this certification will challenge students and provide essential training they need in order to thrive in a career or post-secondary environment."

Linda Rutherford
Chief Administration & Communications Officer
Southwest Airlines

Interested in Verifying a Candidate’s Certification?

 If you’re an employer looking to verify a job applicant’s credentials, click the button below to be taken to a verification form. 

If you do not have a certification number, please contact our customer support team to verify your candidate at:
customersupport@icevonline.com or 1-800-922-9965.

Verify My Candidate

Empower Your Learners to Career Success

 

It’s time to stop being overwhelmed by your responsibilities and requirements. With iCEV, you have everything you need to plan courses, certify students, and prepare them for success - all in one place.
 
Our easy-to-use, comprehensive CTE solution provides you with the necessary resources and systems to do your best work.
 
Sign up today and change your learners’ lives.
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